In his treatise on Rhetoric, Aristotle considers the requisite building blocks of rhetoric as well as its existent contemporaneous forms. He also examines the subjects of politics, virtue, happiness, and morality in his customary common-sense way.
“Victory is pleasant, not only to those who love to conquer, but to all; for there is produced an idea of superiority, which all with more or less eagerness desire.
“Therefore our recollections are pleasant, not only when they recall things which when present were agreeable, but also some things which were not, if their consequence subsequently proves honorable or good; whence the saying: ‘Truly it is pleasant to remember toil after one has escaped it,’ and, ‘When a man has suffered much and accomplished much, he afterwards takes pleasure even in his sorrows when he recalls them.’ The reason of this is that even to be free from evil is pleasant.
“Since, then, all men are selfish, it follows that all find pleasure in what is their own, such as their works and words. That is why men as a rule are fond of those who flatter and love them, of honor, and of children; for the last are their own work.
*All excerpts have been taken from Aristotle: Rhetoric, Chios Classics.